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Facebook Inc Joining International Business Machines Corp. In Targeting Strugggle

2015-05-07 12:59:54| Semiconductors - Topix.net

Driven by the need for effective targeted advertising, Facebook has partnered International Business Machines Corp. as it looks to leverage the latter's marketing cloud and enterprise analytics capabilities. The partnership should enable Facebook Inc to come up with effective solutions that marketers can use to target specific users on the platform sure to guarantee direct sales.

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Category:Electronics and Electrical

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