Home › Facebook confirms buying Microsoft's Atlas to boost ad sales
 

Keywords :   


Facebook confirms buying Microsoft's Atlas to boost ad sales

2013-03-01 13:44:35| InfoWorld: Top News

Facebook is buying Microsoft's Atlas Advertiser Suite, an ad analysis platform, in a move that should increase its advertising revenue and give marketers better information about their campaigns across the social network, on both desktop and mobile. The terms of the deal, which was announced in a blog post, are not being disclosed.

Tags: sales buying atlas boost

Category:Information Technology

Latest from this category

All news
»
07.11Remnants of Fourteen-E Graphics
07.11Remnants of Fourteen-E Forecast Discussion Number 6
07.11Remnants of Fourteen-E Wind Speed Probabilities Number 6
07.11Remnants of Fourteen-E Public Advisory Number 6
07.11Summary for Remnants of Fourteen-E (EP4/EP142024)
07.11Remnants of Fourteen-E Forecast Advisory Number 6
07.11Hurricane Rafael Graphics
07.11Hurricane Rafael Forecast Advisory Number 17
More »