Home Failure Case Study: Gatorade Natural; The challenge of attaching "natural" to a commonly artificial product
 

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Failure Case Study: Gatorade Natural; The challenge of attaching "natural" to a commonly artificial product

2016-03-10 01:00:00| Beverage industry market research - from just-drinks.com

"Natural" continues to prove a challenge in soft drinks generally, especially for major names associated with "unhealthy" products, where the concept seems counterintuitive.

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