Spark, having rebranded from Telecom New Zealand, is giving itself a fresh start in 2015 by connecting to the world of fashion. Spark Lab will host 14 free events from the fashion industry in Britomart, Auckland, hosted by the likes of Zambesi, Levi's, Juliette Hogan, Huffer, Crane Brothers, I Love Ugly, MAC, AUT and Showroom 22. Spark Lab's intent is to share creative ideas with all New Zealanders, providing them with first-hand access to mentors.