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Fleet Industry Mainstay Ed Pierce Opens Doors to Marketing and Communications Firm
2014-02-16 22:31:03| AutomotiveDigest.com - Automotive Industry News
Long-time fleet industry marketing professional, Ed Pierce, has opened the doors to a new marketing and communications firm, Its The Arts. The company provides business-to-business branding, content marketing and communications services. Because of his long-time association with the fleet industry, which began in 1978 in support of Rollins Auto Leasing, Pierce intends to focus on integrated programs that effectively engage and influence targeted audiences of fleet operations and affiliated fleet companies. While todays fleet managers may be using e-newsletters, email broadcasting, and even Sharepoint for communications, new content marketing and hyper-targeted messaging technologies will allow them to communicate fleet goals and strategies tailored to individuals needs rather than to just the segments needs, notes Pierce. READ MOREThe Article Fleet Industry Mainstay Ed Pierce Opens Doors to Marketing and Communications Firm appeared first on Automotive Digest.
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Category:Automotive