je.st
news
Fleet Marketing, Mobility and Management
2014-09-01 04:47:05| AutomotiveDigest.com - Automotive Industry News
Weve become addicted to Ed Pierces monthly fleet marketing column, A Call To Action (For Fleet Providers). Dont miss the latest installment in the fleet marketing experts series. This week, Pierce talks about digital marketing, admittedly a subject close to our hearts. Youll find it in Fleet Marketing. Fleet managers who either own or lease their fleets can sometimes feel a bit tentative when the subject of fleet vehicle reimbursement arises. Gregg Darish, the engaging, smart and clever founder and executive chairman of Corporate Reimbursement Services, gave us some insight into their business model, which has lately evolved complete with rebranding and renaming the company. Later this year, the company will be renamed Motus Latin for motion -- and right in step with their focus on fleet mobile employees. Read our interview with Darish in The Mobile Employee. We recently ran into NAFA president Claude Masters, CAFM, and -- off the cuff -- asked for his thoughts on the future fleet manager. Read Masters' remarks in Fleet Management. We hope to see you at the 2014 AFLA Conference next week in Las Vegas! Janice Sutton Executive Editor The Article Fleet Marketing, Mobility and Management appeared first on Automotive Digest.
Tags: management
marketing
mobility
fleet
Category:Automotive