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Foxtel Media to digitise linear ad impressions with tvbeat
2024-10-21 03:50:37| Digital TV News
October 17, 2024 Foxtel Media is partnering with tvbeat to convert linear TV spots into digitally tracked impressions, enabling improved audience targeting, ad analytics and programmatic trading of linear ad buys.
Category:Consumer Goods and Services
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Tripleplay and quadrupleplay to drive multiplay market in Korea
2024-10-21 03:40:22| Digital TV News
October 17, 2024 GlobalData expects South Koreas multiplay service revenue to grow at a gradual yet consistent pace, increasing at a CAGR of 1% from $6.2 billion in 2023 to $6.6 billion in 2028.
Category: Consumer Goods and Services
Foxtel Media to launch new audience measurement solution
2024-10-21 03:30:07| Digital TV News
October 17, 2024 Foxtel Media is to launch a new audience measurement solution to better capture and report the viewing habits of all of the Foxtel Groups 4.8 million linear and streaming subscribers.
Category: Consumer Goods and Services