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Fulton's Hefewheaties is Minneapolis' Beer - and Worth the Hype

2015-08-27 17:50:24| Agriculture - Topix.net

Announced two weeks ago as a collaboration between General Mills and local craft brewers Fulton, HefeWheaties was a goddamn sensation, prompting NPR , Fortune , and USA Today to explode and wonder what the hell was going on in the Twin Cities that prompted a cereal-branded, non-cereal-flavored beer to slink into creation. Buzzfeed remarked that HefeWheaties "makes no sense, on many levels," but if you happen to be from Minnesota, you know exactly what the hell is going on.

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