(Telecompaper) Telefonica has announced the appointment of Emilio Gayo as the new head of its Spanish unit (Telefonica Espana), confirming earlier reports. Gayo, previously in charge of the marketing and commercial segment in Spain, will replace company veteran Luis Miguel Gilperez, who has been in charge of Telefonica's domestic unit since 2011 and played a leading role in the introduction of the Movistar Fusion convergent offer back in 2013. The bundled package revolutionised the market and had grown to 4.38 million subscribers by the end of Q3 2017.