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General Mills champions its gluten-free Cheerios - but will the launch help its cereal business?

2015-09-25 18:05:31| Agriculture - Topix.net

It's been a rough couple of years for the cereal market, but General Mills said it is outpacing net sales expectations for Q1 2016 thanks in large part to products like gluten-free Cheerios. The company's net sales were down 1% to $4.21bn, which it blames on the foreign currency exchange rate declining 5 percentage points.

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