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General Mills hopes natural ingredients will boost US cereal sales

2015-07-16 03:43:48| Agriculture - Topix.net

By removing artificial colors and flavors and selling gluten-free cereals, General Mills Inc Chief Executive Officer Ken Powell is betting his company can buck a broader decline in U.S. cereal sales. CEO of General Mills, Ken Powell gestures as he gives an interview to CNBC on the floor of the New York Stock Exchange July 8, 2014.

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