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General Mills to Nix Faux Colors, Flavors

2015-07-07 18:00:03| Agriculture - Topix.net

Magically delicious cereal maker General Mills will take some of the mystery out of its ingredients as the Lucky Charms and Trix purveyor said that it will remove artificial flavors and colors from its cereals by 2017. Ketchum is aiding GM on the PR front with the decision, which GM said was hastened by consumer demand and follows revenue declines in the segment.

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