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H&M takes pole position on sustainability

2014-04-17 13:39:00| Daily apparel & textile news and comment - from just-style.com

With clothing brands and retailers facing more public pressure than ever to take responsibility for their supply chains, apparel giant H&M Hennes & Mauritz is keen to ensure it is in pole position when it comes to sourcing transparency. Helena Helmersson, the company's head of sustainability, talks to just-style about the group's role in creating a sustainable fashion future, and the challenges it is facing.

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