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Hey, Dealers Are You Up For Advertising Via the Vine?
2013-08-11 19:03:44| AutomotiveDigest.com - Automotive Industry News
The Backstory: Honda has launched a unique social media campaign in which the brand will directly engage with Twitter-users utilizing real-time Vine videos as part of a summer campaign. "Honda will promote #wantnewcar, urging Twitter users to vent about their need for a new car for a chance to receive personalized Vine video responses directly from Honda, all shot and uploaded that day," said Susie Rossick, Senior Manager at American Honda Motor Co., Inc. These Vine videos will include news of the Honda Summer Clearance Sales Event in an organic way specific to the users concern. According to Rossick, "If a user mentions needing a new car to pick up a pizza, that Vine video response may feature a Honda dealer offering a great dealwith a mouth full of pepperoni." If youve always wanted to put your dealership into high gear on Social Media, now is your chance to find out more about Vine videos just in time for your next dealership marketing campaign so take the time to keep on reading!The Article Hey, Dealers Are You Up For Advertising Via the Vine? appeared first on Automotive Digest.
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Category:Automotive