The Situation:
Two years ago, Guy Pellegrino, dealer principal at Pellegrino Auto Sales in Batavia, New York, was challenged by an online negative review from a person he did not know. He felt defeated by the fact that there was no way to contact the reviewer and handle the situation with them personally, and that it placed his name, and the dealership in a very bad light.
Pellegrino says having the family name on the dealership makes them personally responsible for their reputation and how the customers are treated. The dealership operates with the mantra; treat others the way you would want to be treated yourself.
The Solution:
He decided to start an online reputation management program and enrolled in the DealerRater Certified Dealer Program.
Now, two years later, the dealership has built 106 lifetime reviews with a very healthy 4.9 star rating out of 5.
This customer-centric approach, teamed with a strong online reputation management strategy, has helped boost car sales by 30-40 percent.
Read on!
The Article Holistic Online Reputation Management Approach Helps Drive 3040% Sales Increase appeared first on Automotive Digest.