Home › How BlackBerry is fixing its once 'broken' brand
 

Keywords :   


How BlackBerry is fixing its once 'broken' brand

2013-05-18 13:00:00| CNET News.com

Chief Marketing Officer Frank Boulben is trying to re-energize the brand by focusing on the BlackBerry name, eschewing old standbys like Bold and Curve. [Read more]    

Tags: once brand broken fixing

Category:Information Technology

Latest from this category

All news
»
03.07Greece starts six-day working week for some industries
03.07ThaMa-Vet unveils fixed dosage swine syringes
03.07Hurricane Beryl Graphics
03.07Farm Progress America, July 3, 2024
03.07Farm Progress America, July 3, 2024
03.07Digital video subscriptions to reach 3.5 billion by 2028
03.07Hurricane Beryl Forecast Discussion Number 19
03.07Hurricane Beryl Wind Speed Probabilities Number 19
More »