je.st
news
How Germany's rock stars help the wine industry - Interview, ProWein head Michael Degan
2016-01-21 14:27:00| Daily beverage news and comment - from just-drinks.com
With just seven weeks left until the start of ProWein, just-drinks sat down with lead organiser Michael Degan to ask what makes the wine and spirits show one of the biggest draws on the alcohol calendar. Along the way, Degan reveals why the show is unlikely to get much bigger, discusses the possibility of adding beer to the mix and why German rock bands know their Riesling from their Spatburgunder.
Tags: head
rock
industry
michael
Category:Food and Related Products