Home › How Nike shed its sweatshop image to dominate the shoe industry
 

Keywords :   


How Nike shed its sweatshop image to dominate the shoe industry

2015-06-06 15:02:32| Beverages - Topix.net

Between its Nike and Jordan lines, the company controls a shocking 62% of athletic footwear brand share in the US, more than four times the combined value of competitors Adidas, Skechers, and Asics. While many companies strive to focus on a specific demographic, Nike, which has annual sales of $28 billion, appeals to every generation.

Tags: image industry nike shoe

Category:Food and Related Products

Latest from this category

All news
»
17.05Is China's bubble tea bubble about to burst?
17.05Eastern North Pacific Tropical Weather Outlook
17.05Atlantic Tropical Weather Outlook
17.05Business locked in expensive AI 'arms race'
17.05Is the move to electric cars running out of power?
17.05Pornhub partners with UK child abuse fighting charity
16.05CFTC charges Agridime and its co-founders with a fraudulent cattle scheme
16.05Baleage: Advantageous for first cutting hay
More »