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How Primark manages to balance ethics and low prices

2016-03-10 10:03:00| Daily apparel & textile news and comment - from just-style.com

With a business model focused on offering the lowest prices on the high street, value fashion chain Primark is constantly questioned over its commitment to a range of ethical and environmental retail issues. Paul Lister, responsible for Primark's ethical trading team, tells just-style "the strength of a brand's ethics is not about a price point" - and that close engagement with the supply chain is key.

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Category:Consumer Goods and Services

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