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How car majors plan to woo customers this festive season

2015-10-05 07:14:08| Auto Dealers - Topix.net

Audi, Mercedes-Benz and BMW target broader segments of the market by looking at innovative ways to reach a wider audience uxury car brands are diving deeper into the Indian market. Expecting to notch up higher sales numbers outside the metros, they have introduced new models across a broader price spectrum and are now spending more on taking their brands into second and third tier towns.

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