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How to win the marketing war in spirits - Comment

2019-02-14 11:40:00| Daily beverage news and comment - from just-drinks.com

Our brown spirits commentator, Neil Ridley, has had his passion for whisky reignited, thanks to a recent trip to the Scottish island of Islay. He's also concluded that a 'sense of place' is the most important weapon in a spirits' marketer's armoury.

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