Sales of alternative fuel vehicles (AFVs) hybrids, electric vehicles, diesel, natural gas, and other alt-fuels are comparatively small when looking at overall new vehicle sales in the US. Still, theyre grabbing a lot of attention from media and marketing analysts lately.
A recent survey by AutoTrader.com found that better fuel economy and cost savings on gas were higher than cleaner emissions and better for the environment.
Phoenix Internationals study on AFVs found that luxury SUV consumers have strong interest in AFVs.
As for branding: In the AutoTrader study, when asked which automakers they would identify as leading in the space, Toyota came out on top.
Eco-marketing sub-brands that automakers are using may not be clicking very well for name retention. You can test your knowledge of it with a list of brands and eco sub-brands.
Heres the latest coverage on how car buyers are perceiving AFVsThe Article Inside the Minds of Alternative Fuel Vehicle Shoppers appeared first on Automotive Digest.