je.st
news
Jack Daniel's varieties can attract new consumers - without...
2015-08-31 23:35:22| Beverages - Topix.net
Brown-Forman acknowledges increased competition in the American whiskey and flavored whiskey categories, but is determined Jack Daniel's can power through the challenges. Building a unique consumer base for each variety - therefore avoiding cannibalizing the parent brand - is one of its strategies for success.
Tags: without
jack
consumers
attract
Category:Food and Related Products