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Kick-starting FABs with higher abv's - NPD trends

2017-11-06 14:57:00| Daily beverage news and comment - from just-drinks.com

Tired of losing sales to higher alcohol categories like spirits and wine, brewers of beer and flavoured alcoholic beverages (FABs) seem to have decided that if you cannot beat them, join them. A new generation of high-abv products offers consumers twice the alcohol content or more of 'regular' beer or FABs and looks likely to be the alcohol trend to watch in 2018.

Tags: higher trends npd fabs

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