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Tag: npd
Procter & Gamble Dominates NPD During Pandemic
2021-06-12 16:20:03| Happi Breaking News
Downy Infusions Scents, Gain Blissful Breeze and Tide Heavy Duty 10X are among IRI 2020 Pacesetters.
Tags: gamble
dominates
pandemic
procter
"It's okay to fail, but do it fast and do it cheap" - just-drinks speaks to Atom Labs global head of NPD, Rosie Milsom
2020-12-14 12:53:00| Daily beverage news and comment - from just-drinks.com
UK drinks company Atom Brands is the third arm of Atom Group, a consortium of drinks businesses that also includes online spirits retailer Master of Malt and sales network Maverick Drinks. In 2018, the group was bought by Anheuser-Busch InBev, marking another step on the company's journey from producing just 24 bottles of gin a week in 2012 to an estimated half-a-million bottles in total this year. Last week, Atom Brands revealed Atom Labs, an NPD platform tasked with developing spirit ranges based on customer feedback from Master of Malt data. The company can go from idea to execution in just six weeks, allowing it to test what works on Master of Malt before committing fully. Products that have already come off the Atom Labs assembly line include Jaffa Cake Gin and Burnt Ends, an American whiskey designed to pair with barbecued food. Speaking to just-drinks after the launch, Atom Group's global head of NPD, Rosie Milsom, talks about how Atom Labs aims to disrupt the spirits industry through trial and error, COVID's impact on the project and A-B InBev's hands-off approach to ownership.
Amazon reviews can fuel beverage NPD - Nestle Waters digital head
2020-09-30 16:07:00| Daily beverage news and comment - from just-drinks.com
Consumer reviews on Amazon are a goldmine for beverage companies looking to create the next market-beating product, according to Nestle Waters' head of digital.
Tags: reviews
digital
head
amazon
MAC & NPD
2020-06-23 19:53:12| Happi Breaking News
A new way to experience new products.
NPD expects continued growth for U.S. consumer technology through 2022
2020-02-03 19:30:22| Digital TV News
According to The NPD Group, 2019 marked the third consecutive year of growth for the U.S. consumer tech industry with sales up 3% over the previous year. NPDs forecast is for 5% revenue growth in the U.S. this year, followed by 4% in 2021, and 3% in 2022.
Tags: technology
growth
continued
consumer