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Learn to Adapt and Use Technology in the Sales Process
2013-03-06 01:20:42| AutomotiveDigest.com - Automotive Industry News
How do Dealers and Managers know what technology will work in their dealerships in todays market? In some cases they are prompted by OEMs to adopt a specific application or software. The OEMs choose technology not based not on the needs of the dealers, but to satisfy the OEMs needs and wants. As Dealers and Managers you must understand the needs of your dealership and do your due diligence in determining what technology works best for you. My first encounter with sales technology happened in 1983 when I was the Sales Manager for a Jaguar Dealer in New York. We were calculating leases manually on legal pads. Each time the prospect changed the variables we would have to recalculate using paper and a basic hand held calculator. With this archaic method, it could have been 1930! Howard Leavitt, founder of AutoRaptor CRM and dedicated to sharing his knowledge and experience learned over a lengthy career in the auto dealership arena, hopes dealers can take advantage of this timely advise on using the right technology to enhance the sales process. [Read more]The Article Learn to Adapt and Use Technology in the Sales Process appeared first on Automotive Digest.
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Category:Automotive