BT’s push into sports broadcasting early in the 2013 was, at the time, a major shake-up for the media market. BT initially offered BT Sport free to its broadband customers, but soon moved to a paid model as the value of sports broadcasting rights skyrocketed in the following years.
In 2015, BT and Sky paid a record £5.136 billion for the live TV rights for Premier League football…read more on TotalTele.com »