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Lifting consumers' spirits comes with heightened responsibilities for alcohol brands - analysis

2020-04-21 11:56:00| Daily beverage news and comment - from just-drinks.com

With widespread restaurant and bar closures effectively halting on-premise sales around the world, most alcohol brands are appealing to the needs and aspirations of self-isolating consumers. These brands must be mindful, however, of associating alcohol consumption too explicitly with emotional and social fulfilment.

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