Home › Lifting consumers' spirits comes with heightened responsibilities for alcohol brands - analysis
 

Keywords :   


Lifting consumers' spirits comes with heightened responsibilities for alcohol brands - analysis

2020-04-21 11:56:00| Daily beverage news and comment - from just-drinks.com

With widespread restaurant and bar closures effectively halting on-premise sales around the world, most alcohol brands are appealing to the needs and aspirations of self-isolating consumers. These brands must be mindful, however, of associating alcohol consumption too explicitly with emotional and social fulfilment.

Tags: analysis brands alcohol consumers

Category:Food and Related Products

Latest from this category

All news
»
17.12Warner Bros to reject $108bn Paramount bid, reports say
17.12Learner drivers face 24-week wait as backlog continues for two more years
17.12New 150m funding package to protect jobs at Grangemouth
17.12Weight-loss jab ad banned for targeting new mums
16.12Downing Street insists negotiations over US-UK tech deal still live
16.12Former chancellor George Osborne joins OpenAI
16.12Thousands of drivers wrongly fined for speeding since 2021
16.12Employment Rights Bill clears last parliamentary hurdle
More »