je.st
news
Home
› Lifting consumers' spirits comes with heightened responsibilities for alcohol brands - analysis
Lifting consumers' spirits comes with heightened responsibilities for alcohol brands - analysis
2020-04-21 11:56:00| Daily beverage news and comment - from just-drinks.com
With widespread restaurant and bar closures effectively halting on-premise sales around the world, most alcohol brands are appealing to the needs and aspirations of self-isolating consumers. These brands must be mindful, however, of associating alcohol consumption too explicitly with emotional and social fulfilment.
Tags: analysis
brands
alcohol
consumers
Category:Food and Related Products
Latest from this category |
All news |
||||||||||||||||||||
|
|
||||||||||||||||||||