Though it bears a name that could make-and break-the Lincoln brand, the Continental's arrival feels awkward, certainly not the answer to a brand's struggle for identity. If anything, the Continental concept is an effigy for that crisis of identity: It was built for the Chinese market first-Ford Motor Company [NYSE:F] president and CEO Mark Fields said "China" about 50 times in his brief speech to the press last night-even though Lincoln only entered the Chinese market last November.