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Live Chat Customer Support Helps Dealers and Customers Relate
2013-04-26 15:19:24| AutomotiveDigest.com - Automotive Industry News
Editorial comment: A recent study conducted by Lauren Friedman, president of the e-tailing Group, digs deeply into live chat customer support as it pertains to uncovering consumer insight when shopping online for the purchase of a new car. Solve My Problem Now, say Customers Customers embrace every form of service available, according to this recent Internet study of customer behavior when shopping online. They have a problem and they want it solved now. Is There a Single Solution? Consumers know how to get the attention of companies they do business with, often taking a multi-pronged approach to seeking support. Ms. Friedman advises dealers not to ignore their email. Sending an email, once considered to be on the chopping block, has now become a top choice, making it universally appealing to customer service seekers. Lauren Friedmans Research report, Live Chat Effectiveness, a Study of Internet Shoppers 2013, is a must-read for dealers who want to build customer relations at their dealership among established customers and potential customers. [Read more] The Article Live Chat Customer Support Helps Dealers and Customers Relate appeared first on Automotive Digest.
Tags: support
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Category:Automotive