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Loblaw appoints Dentsu Aegis Network for media

2015-04-29 19:27:37| Grocery - Topix.net

Kevin Groh , vice-president of corporate affairs and communications for Loblaw Companies Limited, said the mandated review was a "routine procedure" that coincided with the end of the company's five-year term with its current agency, ZenithOptimedia. Groh said the review supported the company's efforts to align its various business units, which include Loblaw grocery and brands, Shoppers Drug Mart, Joe Fresh and President's Choice Financial.

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