Nearly 18,000 customers (including buyers, users, resellers, and channel partners) were surveyed in 2015. In all, 2,733 surveys were completed by customers or channel partners resulting in 15.2% absolute overall response rate and average response rate of 19.5%. Measured by overall satisfaction and loyalty, 2015 Customer Satisfaction results for manufacturers indicate overall customer satisfaction at its second highest level in 12 years and customer loyalty in third place in the time period.