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MCN partners with SAS to develop ad targeting platform

2017-11-06 12:00:14| Digital TV News

Multi Channel Network has entered a data partnership with SAS. MCN and SAS are developing SIA, Australias first data platform unifying market leading data sources and ultimately providing advertisers with a single consumer view across linear TV and all digital platforms.

Tags: partners develop platform sas

Category:Consumer Goods and Services

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