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Maintaining consumer trust in the social media age - Comment
2018-04-04 11:43:00| Daily beverage news and comment - from just-drinks.com
Consumers are suffering a "crisis of trust" when it comes to corporate entities, according to recent research. Spirits commentator Richard Woodard looks at how Diageo is faring with consumers, at a time when social media makes it all too easy to offend them.
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Category:Food and Related Products
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