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Maker's Mark's Plain Dumb Move Proved To Be Pure Marketing Genius

2013-05-06 10:50:59| Beverages - Topix.net

Sales of Maker's Mark Bourbon, known for its distinctive red wax seal, soared 44 percent in the first quarter, its best ever, after the distillery announced in mid-February that it plans to water down its own product and lower the proof due to shortage of raw materials.

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