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Marchionne Promises Not To "Screw Up" Ferrari DNA Despite Increasing Production
2014-10-15 12:48:06| Automakers - Topix.net
Almost immediately after it was announced that current Fiat Chrysler Automobiles CEO Sergio Marchionne would be replacing longstanding Ferrari chairman Luca di Montezemolo , there were fears production would be ramped up and the exclusivity of the brand tarnished. It was a policy of di Montezemolo to limit Ferrari sales to around 7,000 annually to preserve the brand's exclusivity and raise prices of both new and used models, but Marchionne is of the belief that strong demand from the growing number of millionaires and billionaires around the world should be met.
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Category:Automotive