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Marketo rolls out 'customer engagement' tools as Salesforce.com threat looms
2013-06-11 17:12:33| InfoWorld: Top News
Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot. The new capabilities go into general availability Friday in two versions, a basic version at no additional charge to existing customers and a paid edition for power users, Marketo CEO Phil Fernandez said in an interview prior to Tuesday's announcement.
Tags: tools
customer
engagement
threat
Category:Information Technology