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Marks & Spencer's journey to sourcing more sustainable cotton

2019-07-09 18:48:00| Daily apparel & textile news and comment - from just-style.com

British retailer Marks & Spencer (M&S) has this season seen its entire clothing range made from 100% sustainable cotton - one of the first retailers to reach this milestone. Key to its achievement is the Better Cotton Initiative, the largest sustainable cotton programme in the world, according to Phil Townsend, technical lead, environmental sustainability and technical services at M&S. He also believes the transformation of the cotton sector should be a blueprint for other raw material initiatives.

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