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Mattel's Licensing Strategy Is One Of Its Strengths
2013-06-18 08:56:34| Toys - Topix.net
Licensing has become an integral part of toy marketing. According to the NPD Group , toys based on licenses accounted for 30% of all U.S. retail dollars last year and about 25% in units.
Tags: strategy
licensing
strengths
mattels
Category:Consumer Goods and Services