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Mediaocean to acquire Innovid
2024-11-26 15:35:05| Digital TV News
November 21, 2024 Mediaocean and Innovid (NYSE:CTV) have made an agreement for Mediaocean to acquire Innovid. Innovid will be merged with Flashtalking to create a global, independent, omnichannel ad tech platform.
Category:Consumer Goods and Services
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Addressable TV advertising in U.S. grows for third year in a row
2024-11-26 15:26:15| Digital TV News
November 20, 2024 According to research from Go Addressable, addressable TV has become a vital channel for advertisers, with over half now saying it's a 'must-buy', after being viewed as an 'add-on just three years ago.
Category: Consumer Goods and Services
Electric car targets could be eased as demand flags
2024-11-26 15:15:04| BBC News | Business | UK Edition
The government faces pressure from the industry to make changes to electric vehicle sales quotas.
Category: Consumer Goods and Services
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