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Millennials and boomers boost US bra sales

2019-04-02 14:06:00| Daily apparel & textile news and comment - from just-style.com

Growth within the otherwise mature $7.2bn US bra category is being fuelled by millennials' desire for comfort, boomers' spending power, and their common attraction to pure-play e-commerce retailers, according to new research.

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Category:Consumer Goods and Services

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