Most mobile applications will collect and analyze information about end users by 2015, a trend that raises both rewards and risks for enterprises, according to analyst firm Gartner. In fact, 25 percent of companies that take advantage of consumer data "will face damage to their reputations due to inadequate understanding of information trust issues," Gartner analyst Roxane Edjlali wrote in the report, "Adapt Your Information Infrastructure in the Age of Consumer-Centric Mobile Apps."