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Mobile marketers struggle to attribute sales to specific content, devices

2015-02-24 13:36:06| Apparel - Topix.net

Marketers continue to struggle with the problem of mobile advertising attribution: that is, defining which piece of promotional content viewed on a mobile device ultimately led to a purchase. In the early days of the web, attribution was straightforward, said American Eagle Outfitters chief digital officer Joe Megibow, speaking at the Mobile Summit conference in Sausalito, California on Monday.

Tags: content sales specific mobile

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