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Mobinil becomes Orange in Egypt
2016-03-09 09:06:00| Telecompaper Headlines
(Telecompaper) Orange has announced the launch of the Orange brand in Egypt, replacing the Mobinil brand. Egypt is the French operator's largest operation in terms of customer numbers (33.4 million at the end of 2015) and contributes over 27 percent of its revenues for the Middle East and Africa region. Orange Egypt CEO Yves Gauthier said in addition to benefiting from group-wide synergies and know-how, they are adopting the Orange strategy to place the customer experience at the heart of what they do so that they can deliver on their promise "to connect our customers to what is essential in their lives". Orange will leverage its extensive technical, marketing and business know-how to benefit its Egyptian operation and improve the quality of service for customers, he said. This includes the launch of the 'Orange Smart Store', at Nile City Towers where Orange Egypt has its headquarters.
Tags: orange
egypt
mobinil
Category:Telecommunications