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Home › Molson Coors puts "lagom" theory at heart of UK Rekorderlig campaign

 

Molson Coors puts "lagom" theory at heart of UK Rekorderlig campaign

2017-06-19 12:02:00| Daily beverage news and comment - from just-drinks.com

Molson Coors is the latest alcohol company to tap into Scandinavian lifestyle trends with a Rekorderlig campaign highlighting the benefits of "lagom".

Tags: heart theory campaign puts

Category:Food and Related Products

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