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More U.S. streaming consumers opting for basic tiers with ads
2024-10-23 10:20:58| Digital TV News
October 22, 2024 Parks Associates research has found that ad-based tier subscriptions are increasingly being adopted in the U.S. and now account for 57% of the user bases of the leading video streaming services.
Category:Consumer Goods and Services
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IAB Tech Lab launches competition to standardize CTV ad formats
2024-10-23 10:08:34| Digital TV News
October 22, 2024 IAB Tech Lab has launched an 'Ad Format Idol' initiative, inviting stakeholders to submit their most successful Connected TV (CTV) formats to help drive standardization.
Category: Consumer Goods and Services
Dialog Axiata and SDMC showcase smart home solutions
2024-10-23 09:57:50| Digital TV News
October 22, 2024 Dialog Axiata, with SDMC, showcased its Smart Home Solutions at the Google 2024 APAC TV Summit, demonstrating the successful deployment of Android TV and Smart Home capabilities in Sri Lanka.
Category: Consumer Goods and Services