Home National Park Service Waived Policy To Allow Budweiser's Centennial Partnership
 

Keywords :   


National Park Service Waived Policy To Allow Budweiser's Centennial Partnership

2015-04-28 12:05:53| Beverages - Topix.net

National Park Service Director Jon Jarvis waived agency policies against partnering with alcoholic beverage companies so the National Park Foundation could sign a multi-million-dollar agreement with Anheuser-Busch, a deal that provides Budweiser with valuable branding placements during the Park Service's centennial campaign. In return, the Park Service hopes to gain a valuable partner in its search for a younger audience for national parks, co-branding with the beermaker at concerts in the parks, and "integration with AB's Responsible Drinking Campaign."

Tags: policy service national park

Category:Food and Related Products

Latest from this category

All news

»
05.11Boeing strike ends as workers back 38% pay rise deal
05.11Tropical Storm Rafael Public Advisory Number 6A
05.11Summary for Tropical Storm Rafael (AT3/AL182024)
05.11Tropical Storm Rafael Graphics
05.11Atlantic Tropical Weather Outlook
05.11Eastern North Pacific Tropical Weather Outlook
05.11Tropical Storm Rafael Graphics
05.11Tropical Storm Rafael Forecast Discussion Number 6
More »