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National Park Service Waived Policy To Allow Budweiser's Centennial Partnership

2015-04-28 12:05:53| Beverages - Topix.net

National Park Service Director Jon Jarvis waived agency policies against partnering with alcoholic beverage companies so the National Park Foundation could sign a multi-million-dollar agreement with Anheuser-Busch, a deal that provides Budweiser with valuable branding placements during the Park Service's centennial campaign. In return, the Park Service hopes to gain a valuable partner in its search for a younger audience for national parks, co-branding with the beermaker at concerts in the parks, and "integration with AB's Responsible Drinking Campaign."

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