As the UAW faces what many observers say will be the most difficult contract talks with U.S. automakers in decades in 2015, its new president said more open communication with union members and the public will help at the bargaining table. Dennis Williams, 61, elected to a four-year term in June, created a small social media department as part of a reshaping of the union's Detroit headquarters and plans to use Facebook, Twitter and other social media platforms to communicate directly with members in next year's talks, he said in a recent interview with Reuters.