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New product innovation fuels gains for milk alternatives - NPD round-up

2016-01-26 10:37:00| Daily beverage news and comment - from just-drinks.com

Milk alternatives may lack the advertising heft of CSDs, the share-of-stomach of bottled water, the sophistication of coffee or the mind-numbing innovation of craft beer. But, what they do possess is the fastest per-capita consumption growth of any non-alcoholic beverage category in the US, an achievement many product categories would be envious about.

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