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Nielsen Acquires Data Platform eXelate For Estimated $200 Million
2015-03-04 23:48:08| IT Services - Topix.net
Nielsen has acquired data-management technology platform and exchange eXelate, the companies announced Wednesday. The deal is a major foray into the programmatic arena for TV-centric researcher Nielsen, which has been looking for ways to accelerate its digital audience intelligence.
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Category:Information Technology
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